The Mid-Continent Public Library received the John Cotton Dana Award for its Access branding campaign. Known as one of the most prestigious awards in library marketing and public relations, the John Cotton Dana Award is given yearly from EBSCO Publishing, the H.W. Wilson Foundation and the American Library Association.
Mid-Continent Public Library’s Access campaign centered around the idea that libraries offer more than books. Focusing on the concept of access, the library system was able to increase awareness and usage of many valuable, nontraditional resources. By emphasizing services like online homework help, job assistance program, and downloadable music, the Library began a shift in the community’s perception of libraries.